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This section describes the products and services Village Press offers to assist and enhance the effectiveness of seminar marketing. Specific examples are provided for:
Seminar Management
Seminar companies utilize Village Press for one-stop coordination and execution of its promotional mailing strategy.
Postage Savings with polybagging and co-mailing:
We saved one seminar client over $80,000 in postage by polybagging his seminar mailings together in various regions across the country. Village Press would merge his mailing lists together, identify common names, and mail seminar brochures together in order to "stretch" his marketing dollars (reduced postage and improve response).
Printing Savings:
Once we have merged the lists, we are able to determine precise print order quantities. First, this prevents our clients from ordering too many brochures and, more important, this allows Village Press to "gang-print" brochures of similar quantities together. The gang-print savings is consistently between 20% and 25% versus individual printing.
Total Project Coordination:
We have built a web interface specifically for our seminar management clients. Our clients can "build" their seminar promotional schedule and rollout plan on-line. We input the lists, and all information is updated real-time for both Village Press and the client to monitor progress.
Call Mike Romstadt at 800-327-7377 x 3324 for a demonstration of our Seminar Management Web Interface!
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