Seminar Management:
Village Press helps our seminar management companies in many ways. To begin, we merge the client’s mailing lists together, identify common names, and co-mail seminar brochures together in order to “stretch” marketing dollars (reduce postage and improve response). Once we have merged the lists, we utilize this information to determine precise print order quantities. First, this prevents our clients from ordering too many brochures and, more important, this allows Village Press to “gang-print” brochures of similar quantities together (the gang-print savings is consistently between 20% and 25% versus individual printing).
Finally, we have built a web interface specifically for our seminar management clients. Our clients can “build” their seminar promotional schedules and rollout plans on-line. We input the lists, and all information is updated real-time for both Village Press and the client to monitor progress.
|
